Attentional Blindness
Presenter:
Vanessa Hill
Time:
4:10
Summary
Hill illustrates change blindness with an experiment where 50% of participants failed to notice a person swap during a conversation. This example underscores how even clear visual changes can go unnoticed, with significant real-world implications for attention and perception.
Transcript
Some researchers suggest that your attention span may be as short as eight seconds. Try testing it. With this exercise you have to count how many times the play is wearing wide past the ball.
You may have noticed the white team pass the ball 16 times. You also may have noticed this gorilla walking through them. Especially if you've seen this video before, but if you were watching the Gorilla and the white team, you may not have noticed the background changing color, or one of the players on the black team leaving this experiment called the Monkey Business Illusion was popularized by two Harvard researchers in 1999.