Transcript

The human mind is the center of amazing wonders built with complex neural networks capable of generating novel ideas. Our creativity is what sets us apart from our relatives in the animal kingdom. In this video, let's talk about the processing of creative ideas. Creativity. Involves the production of novel ideas. For a certain problem, American psychologist Paul Torrance mentioned that creativity entails elements of flexibility, originality, fluency and elaboration. Whether it is the next line in the song you're writing or a plot in a movie, every idea sprouts through a series of steps. Social Psychologist Graham Wallace mentioned that the creative process starts with the preparation stage, where we identify the question or problem at hand, followed by the incubation stage, where we let our minds brainstorm for an idea or solution Next, when insight springs to mind. This is the illumination stage, or our aha moments take form. At last, the creative idea will undergo the verification stage, whether ideas will be evaluated, whether it answers the problem or question.

Creativity is a complex process, so there is no singular brain region responsible for it. However, it is suggested that creativity is processed by three large scale networks. First, the executive attention network is located in the lateral prefrontal cortex and posterior parietal lobe, which is like a laser beam to tasks with a heavy cognitive load, enabling error detection and concentration. The default network, located in the prefrontal cortex and temporal lobe allows us to create pictures in our head. That's why it's also known as the imagination network. Meanwhile, the salience network, composed of the dorsal anterior cingulate cortices and anterior insular is considerably a sorting warehouse, because it filters the important ideas our creative brains are like a computer.